"Tunisie Telecom" launches the advertising campaign : BlackBerry for all
The latest advertising campaign of "Tunisia Telecom" on the BlackBerry adopts the global marketing strategy of the company "Research In Motion" (RIM). Indeed, the BlackBerry phenomenon , born in recent years, and that surprised the builder himself, is to use the Smartphone by young people while it is created at the base for professionals. So it's chic, it builds confidence because he comes from the professional world, inexpensive and reinforces the sense of belonging to a group. It’s exactly that seek the target of 15-25 years and which represents now the half customers of the brand.
This new advertising campaign for prepaid subscribers of Tunisie Telecom; targets,with funny spirit, the Tunisians young with this new offering that aims to "democratize" the BlackBerry.The advertising campaign was conducted by the agency "Havas Tunisia" through advertising posters and radio spot using the slogan: "I also have my BlackBerry."
This communication campaign uses humor, with a shifted transposition of the job occupied by young people in their lives.
In the first poster, the title of the Ines's job is: "Director of love affairs"
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| Ines's job : Director of love affairs |
In the second poster, the title of the Anis's job is "Public relations officer of his band"
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| Anis's job : Public relations officer of his band |
Two radio spot have been made also for the advertising campaign of Tunisie Telecom on the Blackberry. The first with the voice of a girl and the second with the voice of a boy :
